If you’re asking if print-on-demand still makes sense in 2022, there are three reasons why you might be questioning the whole print-on-demand biz idea.
1. Will I be able to make money online?
Look around your town and you’ll see that many brick-and-mortar shops continue to close. Sad but true. Many people prefer to do shopping online these days, especially since the start of the pandemic.
Ecommerce has been trending upward for years with no signs of slowing down. This United States Census Bureau has proven the massive upward ecom sales trends throughout the years.
2. Is print-on-demand even a good business model?
Print-on-demand continues to gain more and more popularity.
In 2020 the print-on-demand market saw a huge spike in sales with many people starting their own online businesses to make money. And print-on-demand continues to rise.
New print-on-demand printing companies are continuing to pop up which means more opportunities for different products, more competitive prices, and more print-on-demand partners to choose from.
Why Print on demand is an amazing business model
- you don’t have to invest hardly any money to get started (no paying upfront for apparel, printing supplies, etc.)
- there are no worries about losing money on inventory on items that don’t sell (so it’s way better for the environment and your wallet)
- You don’t have to print or ship anything
3. PRINT ON DEMAND IS TOO SATURATED
Don’t take this the wrong way, but if you’re worried there are too many apparel companies selling print-on-demand products and there is no room for you, this is incorrect thinking.
This way of thinking is coming from a scarcity mindset.
The fact that many people are running successful print-on-demand apparel companies is actually a good thing for you. It means it is a proven business model and success is possible for you too. SO exciting right?!
Lemme give you an example.
Think of how many different successful coffee brands there are out there.
If let’s say the founder of Death Wish Coffee, Mike Brown, was too afraid to start his business because he had to compete with Starbucks and all of the other coffee brands out there he never would have found success in his coffee business because he never would have started it.
He didn’t just create a random brand though.
There was thought behind it. Strategic thought.
Mike found uniqueness within the brand to bring to the coffee market.
DON’t LET YOUR MINDSET Stop YOU from SUCCESS
Saturation isn’t what is going to stop you from finding success in print-on-demand. But your mindset will.
Print-on-demand success is Possible with the right framework.
You can’t just jump into selling print on demand without a plan. You need to be strategic with your business. You’ll need to know…
- What makes your brand special?
- What will set you apart from all the other shops out there?
- Will you create a niche shop or general store?
- Products people are actively searching for
- What the market is missing
- How to research design and apparel trends
set up an ETSY SHOP
I recommend you start on Etsy. Invest your time into learning how to set up your shop, creating compelling listings, and the o-so-important Etsy SEO.
Your Success is inevitable
Print-on-demand is not a get-rich-quick method. It requires you to be committed and to be consistent. If your heart is in it and you’re determined and willing to learn what it takes to be successful, then you will find success.
Ask more powerful questions
Instead of asking yourself if print-on-demand is worth it in 2022 flip your thinking to the energy of possibility.
What if you reframed the question to something like, “ What opportunities can selling print-on-demand offer me in 2022”? ( Yeah I like that reframe soooo much better, how ’bout you?)
Let me know your thoughts in the comments below.